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Large overweight items, in the heavily regulated baby category, most "gurus" would give his strategy a big fat F... but he's obviously doing something right.
Overcoming the hurdles has allowed him to dominate weaker competition, launch new products more easily, & be relatively immune to a flood of copycats.
He also reveals why Amazon gurus are often incentivized to be dishonest about what it really takes to build a successful million dollar brand.
You won't want to miss Eric's unconventional rise from travelling the world with his garden gnome to $250k per month Baby Daddy... all without any real experience with babies.
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