LIKE/FOLLOW THE 6 FIGURE RECRUITING ACADEMY: JOIN THE FACEBOOK GROUP :
===========================================================================
IMPORTANT: Like I said in the video, if you want the list I just went over - go to the facebook page for this channel,
Give it a LIKE and a FOLOW and MESSAGE the page your email, we’ll respond with the list of subject lines.
————————————————————————————————————————————————————
COLD EMAIL! It’s what we’ve been talking a bunch about lately on the channel because it’s a huge weapon when you go after new business.
However- How do you bust that cold / icy email into an opened email and one that gets a response?
SUBJECT LINES!
Okay, so before anyone sees your email template, they’re going to read the subject line and this is where you can win or learn, (we don’t talk about loosing, only learning)
So, to win, it’s gotta be good, what do I mean by good? It has to speak the words the reader needs to read.
7 Ways to do that:
1. Identify what their paint point is, put verbiage in the line that covers what they’re NEEDING
2. BE DIRECT, explicitly get to the point in the subject line that covers what they’re about to read
3. Be Stealth: Sometimes going in with a RE: Staffing is all you need to slip in through the gate
4. Start a conversation. Maybe all they need to read is, “Are you still hiring?”- boom
5. Market, but don’t market. Give them something to chew on but not the meal
6. Don’t give away the farm. They don’t want it yet. They want it acre by acre, but not the whole thing at once.
7. Be credible and don’t give way to lazy/cheesy/slimey promises or gimmicky subject lines they rarely work
Now that you’ve got all of that in mind, in this video I dive into the subject lines that I personally use to get new business in my recruiting agency, and the ways that I use them. So many factors go into which line I use for which type of email to what decision maker at what time for what role blah blah blah, it gets kind of chaotic, but you’ll get the rhythm of it once you know what works. Again, it is all about understanding your audience and know what they need to read, then typing that into your subject line.
This should become second nature.
Now, in the beginning, if you want to do what’s called “spray and pray” you can pick 1 subject line and blow up 1,000 companies with that line and maybe even blast them weekly with it, that’s an idea, some do it, and it works…
I think as you move forward you’ll realize that the white glove approach of speaking directly to your reader is best, but again its a time management thing. I send out 100 cold emails a day, and by doing that sometimes I use the same headline for 40 of them and white glove the other 60, depends, so many factors in play, again.
The key is, testing. Understand what’s not working and throw it in the trash. Some things work better for others…If you’re just not getting traction understand it’s not the best line and change it! Practice makes better, not perfect because that’s impossible, but better. Better means more responses, more responses means more conversations, more conversations means more deals closed, more candidates placed and more fees collected.
0 Comments