Licensing expert Stephen Key interviews Karen Steinbock, an inventor whose background is in healthcare, specifically nursing. She was also a wonderful inventRight coach for some time. She successfully licensed a product to the hospitality industry that saves time. She describes some of the challenges she overcame to secure a licensing deal, including identifying companies in the hospitality industry, dealing with slim margins, manufacturing your invention to hit the right price, communicating with potential licensees. Her licensee was frank about what needed to happen to make her invention viable. You have to figure out, what is the value my product adds over this existing product? That's your value proposition! These are the realities of licensing a potentially big idea. Karen's advice is priceless. Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit for more information and to become their student.
Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here:
Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here:
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