The secret life of kids on YouTube

Kids don't watch TV like they used to. They’re on YouTube.

Children’s entertainment online is wacky, full of surprise eggs, and nothing like the TV you watched as a kid. But the explosion of kids content also raises questions about how kids are advertised to on the internet.

Quartz News dives into the wild, weird world of kids on YouTube to understand how this new wave of kids’ entertainment came to be and what it might look like in the future.

We look at how the YouTube algorithm is gamed by kids videos — we watch unboxing videos, speak with Pocket.watch, sing along with"Baby Shark", look at "Ryan's Mystery Playdate", visit "Grace's Room", and more find there is so much more to kids' channels.

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