Here's what that small amount of money ended up looking like in a music video:
In this video I break down how much everything costed us to shoot my new rap music video for my single Spray. As you can see we get the look of a $20,000 music video for almost 1/5 the cost.
It just takes some creativity and taking the time and energy to find the ways to get a good price on stuff.
How to shoot a music video
In this video I am going to break down how much a QUALITY music video cost to get completed from start to finish.
I recently shot a music video that looks like it cost around $20,000+ to shoot… but I spent WAYYYYYYYY less and I’ll tell you what it really cost at the end of this video.
We are going to talk about casting people, renting locations, renting clothing and props, a camera guy, editing and everything that goes into getting a CLEAN QUALITY music video.
Being that I came from nothing, worked over 30 day jobs, used to live in homeless shelters and understand the power of a dollar, I really try NOT to waste a single penny when it comes to doing anything I do.
So when I shot my recent music video, I made sure we were careful with how we spent the money and I’m going to pass that knowledge on saving money onto you.
I just shot the music video for my new single SPRAY that is already at 50k on Spotify in just a few weeks.
The video is SUPER high quality WITH a cast of over 20 people in it and you won’t believe how cheap it was to shoot.
I’m going to break everything down for you so you can see how you can do it yourself for the low.
Hiring Talent - Your video might require extras, background people or actors to be in your video. So you are going to have to either find friends to do it for free, or hire people to be in the video.
In our case for the video we hired about 15 people to be protesters. We couldn’t just hire 5 because that’s not a protest or riot, that’s too small for that.
Believe it or not and I just learned this, you can use websites for casting and people will want to be in your video just for the credit. We only paid 12 of the people $25 to be there for almost 2 hours and we paid the main people $50 each.
The total for hiring the people to be in the video was around $400 total. Not bad for all those people
Renting The Costumes - If you want to play the part you need to play in your video and it’s not clothing you own, you can go to a costume rental shop to rent ANYTHING you want to rent. These costume shops are generally HUGE.
I live in LA so there are a few of them but I’ll be honest with you, the cost to rent the stuff is actually pretty close to the cost of owning the items so if you want to have a costume or outfit for yourself for a video you can probably just buy it online.
In my new music video spray I was playing a newscaster reporting news on the protests. We also had a talk show host that needed to look the part.
So I had to rent full newscaster suits and shoes to match for me and my co star as well as the outfit for the Talk show host. Then a couple other things like the outfit for the scientist and preacher.
Total cost of clothing rental was $500
Renting The Space To Shoot -
Now a lot of times you can get away with this part of the video because you can find a random place to shoot. But since we wanted to make sure this video was way higher quality than just a normal street video I wanted to make sure that we rented a great space to really set the video off.
We had to rent a talk show set, a newscast set and needed a green screen for all the scenes so we rented a place that was $300 hr. PLUS the cost of guy who sets it up.
Total cost to rent the set for 4 hours was $1,500.
But look at how insanely high budget cost this video looks. And you would think that it cost WAYYYY more.
Again, this cost can be avoided if you just shoot somewhere else. But for only $1,500 the video now looks like it cost $20,000 to shoot which means people will really take you a lot more seriously.
Renting The Props -
There may be things you want to use in your video that your character in the video needs. In this case we needed a reporter microphone with the box thing around it that says channel 16 to be able to report on the street.
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