2019-02-19 The Lucrative Power of Sampling Your Products- Monday Market Matters

Nobody enjoys throwing away their money. In farmers' markets, we often encounter customers wary to buy food they've never tried before. Simply put, those customers don't want to risk their cash. That's why sampling is so effective! The Center for Crop Diversity's Tim Woods proves how effective sampling is in boosting sales. Then, KDA's Nancy Monroe goes over the paperwork needed and best practices for sampling at market.

Matters