The Continuous Change Process Model

Perhaps because Lewin’s model is very simple and straightforward, virtually all models of organization change start with his approach. However, it does not deal with several important issues.

The continuous change process model incorporates the forces for change, a problem-solving process, a change agent, and transition management. It takes a top-management perspective and highlights the fact that in organizations today, change is a continuous process.

This approach treats planned change from the perspective of top management and indicates that change is continuous. Although we discuss each step as if it were separate and distinct, it is important to note that as change becomes continuous in organizations, different steps are probably occurring simultaneously throughout the organization. The model incorporates Lewin’s concept into the implementation phase.

Communication about the changes to all involved, from employees to customers and suppliers, plays a key role in transition management.

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